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KIKO Cosmetics Concealer

KIKO Cosmetics is the European equivalent of Rimmel or e.l.f - good quality, widely available, relatively cheap. It is, however, slightly more canny than either brand in that it has its own smart stores, brush ranges, skincare and anti-ageing lines, and the products it offers are pretty sophisticated.



I visited the Westfield store a few days ago, and was amazed at the astonishing variety of products - a million different foundations and bases, a whole rainbow of intensely pigmented eyeshadows, and more technical items such as fixing sprays and corrective primers that are usually only found at high end brands.


I picked up their High Coverage concealer - a dupe for higher end concealer pots from the likes of MAC, Benefit and Bobbi Brown, but for a mere £7.50. The packaging, rubberised black matte, looks durable and expensive and there were 8 shades on offer. I bought the lightest, a yellow-toned pale, and have been astonished by it's performance.


Yes, it needs setting - but fully covers my scary black bags and eliminates redness for the rest of the day. It has a pretty strong smell which is bearable, but for the cheap price and fantastic performance, I'll put up with it. Looking forward to visiting KIKO for more goodies - I see they've snagged a prime location at Oxford Circus so the brand will hopefully hit mass market sometime later this year.

www.kikocosmetics.co.uk